Have you ever been out shopping for Christmas gifts and seen that an item you wanted to buy was out of stock, but that there was an item almost like it, but not quite the same, still on the shelf? Did it make you want to buy the other item? It probably did, according to a recent study on consumer behavior. But you can keep from falling for it if you’re an educated consumer. Check out the Christmas Toys blog for more information about this marketing strategy and how to avoid falling into a store’s trap.